SIMPLE is the only Language we Speak.
We need to stop overcomplicating marketing. Engaging our customers in 2019 is a lot simpler than we are all making it out to be. As of 2019, there are over 8,000 MarTech solutions out there claiming to make our lives easier and our marketing more efficient. But, if...
Hello my name is… You don’t really know, do you?
In retail today, businesses and brands are doing everything they can to get ahead of their competition — including modern marketing initiatives like personalization, loyalty, and improving the customer experience wherever they can. But is it getting us anywhere? I...
Why is Personalization so hard?
I spend a lot of my time talking to retailers. And I spend most of that time having really thoughtful conversations about the state of B2C marketing. One of the topics that seem to come up fairly regularly is around the concept of personalization. There’s a lot of...
The key elements of customer data segmentation and aggregation
For modern marketers, data is the single most important asset that exists. Beyond collateral, advertising methods, and so on, it’s the database that keeps everything moving and in perspective as a manageable and tangible system of record. However, with that said, the...