by Allan Zander | Dec 11, 2019 | Opinion
Remember going into a store and seeing this famous iconography on the door: No shoes. No shirt. No service. Believe it or not, some retailers still think this is true. As I was reflecting on where digital is going with customers these days, it suddenly occurred to me...
by Andrew Armstrong | Nov 26, 2019 | Opinion
If any of you have teenagers, you would think that the entire world communicates only through emojis and Instagram. I swear, my kids have forgotten how to look up. Then again, perhaps we adults are also guilty. I know that, for myself, a part of my average, everyday...
by Allan Zander | Nov 12, 2019 | Opinion
This year has been a great year for me: visiting and talking with a number of retailers, in multiple verticals, and around the globe. I’ve made some common observations among those retailers who are making it, those who are seeing their revenue grow profitably, and...
by Andrew Armstrong | Nov 5, 2019 | Opinion
If we all collectively chose one theme in today’s world of marketing and customer engagement, it would be simple: it’s data. It literally drives everything everyone does, from the highly sought after need for personalization, to managing logistics, to garnering...
by Andrew Armstrong | Oct 30, 2019 | Opinion
It’s easy they said. No problem they said. The number of times I’ve heard promises from vendors that end up falling flat are too many to count. And though I don’t mean this article to be a condemnation of most vendors—honestly, you’ll see where I’m...
by Andrew Armstrong | Oct 8, 2019 | Opinion
There is the old adage: If you can’t measure it, you can’t manage it—I couldn’t agree more. There is also an old lyric that states that the road to Three-mile Island was paved with good intentions. The point is, for all the best laid plans most...
