Why customers go rogue

Why customers go rogue

In today’s highly competitive retail market, understanding the needs and desires of the customer has never been more important. After all, even the most loyal customers can go rogue when not presented with the experience that they now expect. And with the number of...
SIMPLE is the only Language we Speak.

SIMPLE is the only Language we Speak.

We need to stop overcomplicating marketing. Engaging our customers in 2019 is a lot simpler than we are all making it out to be. As of 2019, there are over 8,000 MarTech solutions out there claiming to make our lives easier and our marketing more efficient. But, if...
Why is Personalization so hard?

Why is Personalization so hard?

I spend a lot of my time talking to retailers. And I spend most of that time having really thoughtful conversations about the state of B2C marketing. One of the topics that seem to come up fairly regularly is around the concept of personalization. There’s a lot of...