When the right message, right person, right time takes on a whole new meaning
In today’s ever connected world, the job of marketing must continually evolve to keep pace. From apps, to websites and eCommerce, scan-and-pay, the list goes on, the ability to ensure that everyone has the exact right message at the right time is imperative. And why...
What Does the Future Hold for Retail?
omNovos Predictions for 2019 Looking back on 2018, there has been a multitude of incredible technological advancements introduced into the general population. And, with all things related to digital transformation, the influx of gadgets and functionality— including...
Are you down with dirty data?
As detailed in our latest retail fail (available here), the demand from consumers for highly personalized service has become firmly rooted in the expectations of daily commerce. In short, every transaction between business and customer MUST be personalized to the...
Loyalty in the Modern Digital Age
Not to start this blog off by aging myself—let’s face it, I’m not fooling anyone anyway—but I remember the days when a retailer’s loyalty program was easy. It was a simple concept: I got a card, swiped when paying for goods, and after a while I’d amass enough points...