We Build Lasting Relationships One Customer at a Time
Our Goal is Simple:
We Want to Power your new World Class Customer Experience
Where we started.
omNovos is the retail spinoff of DataKinetics, the global leader in Data Performance and Optimization Solutions. DataKinetics is relied upon by many of the world’s largest banks, credit card companies, brokerages, insurers, and healthcare providers, to process over 1 Billion account, credit card and insurance claim transactions every single day (it’s actually much higher than that but we were worried it wouldn’t sound believable). Our expertise is found in several of the world’s most widely deployed Loyalty and Fraud Detection algorithms.
A few years ago, around 2012, we realized that the rules-based processing we have been doing for those customers for the last 40 years can be applied to the effective curation of personalized messaging. Because Fraud Detection is about knowing a customer – their purchase habits, shopping patterns, preferred locations, and so on… – what if we could add more detail by connecting to the other systems in a retail environment?
And so the idea that would eventually become omNovos was born.
Our core philosophy is that the sun never sets on a customer with a problem.
We’re Customers Too.
We were also tired of being marketed “at”. Tired of 1990’s-era segmentation marketing approaches.
We wanted to be courted by the brands we love – to be treated as special – as unique.
We laughed every time an eCommerce engine told us that, based on what other people have bought, we “might also like the following items”. We didn’t.
We decided that a retailer who could take what they know about me and my likes, dislikes, habits, and so on, and could actually provide me with offers or content that resonate with me – and not with every other adult of the same age and gender – would be quite powerful.
And so omNovos was founded – built on a unique foundation of passion and expertise.