Retail Customer Engagement Expertise
We do not offer a “one-size-fits-all” solution. Together, we create the best customer engagement solution for your business. Our partnership approach starts with an in-depth understanding of your goals and your systems to match the products and services to your business. From there, we ensure that the solution works with your environment and will deliver on established KPIs. In the end, we provide you with a product that is unique to your needs and business and sets you apart from your competitors.
Build a 360° Single-User-Profile of each customer across all channels: online, in-app, in-store.
Seamless Customer Engagement
Create, manage and deliver 1:1 personalized communications to create magical moments with your customers and to drive in-depth engagements across all channels.
Flexible Data Architecture
Utilize our flexible data architecture and expertise to quickly connect all aspects of your technology infrastructure and leverage customer data from any source or system.
Continuous Progressive Profiling
Continuously evolve your Single-User-Profile with every interaction through our advanced machine learning algorithm.
Modernized Customer Loyalty
Focus on moving your customers along the customer lifetime value chain by using better personalization to turn occasional customers into regular customers, and then into brand advocates.
Intelligent Offer Management
Create and manage customized offers with inventory levels and availability by location automatically factored into the delivery algorithm.
Unified Personalization Engine
PACE (Personalized Automated Customer Engagement) unifies the rules, content, real-time activity and Single-User-Profile to determine the next best action in engaging the customer.
Advanced Business Intelligence
Access in-depth customer intelligence, interactions, engagements and back-office data to provide more meaningful, accurate and up-to-date insights for your decision-making.
Customer-centric Engagement Tools
Engage and interact on a 1:1 basis with your customers anytime, anywhere, with your powerful suite of software tools.
Building Lasting Relationships …
One Customer at a Time
Our Goal is Simple: To empower your new world-class Customer Experience
omNovos is the retail spinoff of DataKinetics, the global leader in Data Performance and Optimization Solutions. DataKinetics is relied upon by many of the world’s largest banks, credit card companies, brokerages, insurers, and healthcare providers, to process over one billion account, credit card and insurance claim transactions every single day—actually, it’s much higher than that but we were worried it wouldn’t sound believable. Our expertise is found in several of the world’s most widely deployed loyalty and fraud detection algorithms.
So, in 2012, we realized that the rules-based processing we had been doing for customers over the past 40 years could be applied to the effective curation of personalized messaging. Because fraud detection is about knowing a customer—purchase habits, shopping patterns, preferred locations, and so on—we could add even greater detail by leveraging our proven technology, connecting to all the other systems in a retail environment.
It’s this idea that would eventually become omNovos.
Our Core Philosophy
The sun never sets on a customer with a problem.
We’re customers too. We were also tired of being marketed “at.” Tired of 1990s-era segmentation marketing approaches. We wanted to be courted by the brands we love: to be treated as special and as unique. We laughed every time an eCommerce engine told us, based on what other people had bought, that we “might also like the following items.” We didn’t.
We decided that a retailer who could take what they know about me and my likes, dislikes, habits, and so on, and could provide me with offers or content that resonate with me—and not with every other adult of the same age and gender—would be quite powerful.
And so, omNovos was founded—built on a unique foundation of passion and expertise.
Start Mastering Customer Engagement Today
Phone & Fax
50 Hines Road, Suite 240
Ottawa, ON, Canada, K2K 2M5