eBooks
Digital redefines the retail experience
Resources
When one thinks of the retail industry one doesn’t envisage a volatile and unpredictable shopping environment. But it is. Today, brick-and-mortar retailers’ long-term survival is dependent on catering to their customers’ desires and demands—even before customers know exactly what they are. The battle to attract customers’ dollars, to find out where and how they spend, is escalating.

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