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5 things you should ask your Vendor when thinking about omni-channel

How do you define omni-channel?

One of the biggest problems with this term is that many vendors and retailers define it differently. Many vendors promote the value of what is essentially only a multichannel marketing solution. Of course, when presented with a myriad of offerings all purporting to offer omni-channel services, it can become confusing. The truth is that in many cases these solutions are offering you just a portion of the true functionality required to give your customers a true omni-channel customer experience.

A true omni-channel offering is about integrating the entire customer shopping experience. Whether customers are engaging with you from their desktops, on their smartphones, or in-store, their experience should be seamless. They should be able to shop the way they want, when they want.

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