5 things you should ask your Vendor when thinking about omni-channel

How do you define omnichannel?

One of the biggest problems with this term is that many vendors and retailers define it differently. Many vendors promote the value of what is essentially only a multichannel marketing solution. Of course, when presented with a myriad of offerings all purporting to offer omnichannel services, it can become confusing. The truth is that in many cases these solutions are offering you just a portion of the true functionality required to give your customers a true omnichannel customer experience.

A true omnichannel offering is about integrating the entire customer shopping experience. Whether customers are engaging with you from their desktops, on their smartphones, or in-store, their experience should be seamless. They should be able to shop the way they want, when they want.

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