Retail FAIL of the Month:

A National Shoe Store

The Retail Need Scenario

For this month’s audit, our team decided to focus on the connection between online / in-app and the ability to bring people in-store. For this experiment, we decided to focus on women’s shoes. 

The reasoning: Due to the variety of colors, models, brands, etc., our team would email and call stores to inquire about a particular shoe and test their online to in-store inventory connectivity. This test would give a good indication whether or not the inventory systems are well connected, and whether or not the system(s) are being leveraged to bring shoppers to brick-and-mortar locations.

Please Complete Form to Download


Keep up on the latest in Personalization and Customer Engagement

Contact Us

Phone: +1.613.744.8204


50 Hines Road, Suite 240
Ottawa, ON, Canada,
K2K 2M5