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Retail FAIL of the Month:

Automotive Dealership

The Retail Need Scenario

As part of our ongoing endeavors to continually learn about and expand our knowledge of retail sales and marketing, especially the customer-engagement challenges that companies face, every week our team of omnichannel experts visits retailers of all kinds to audit their engagement performance.

Through this exercise, we witness first-hand the good, the bad, and the ugly, helping us to better identify ever-evolving solutions for our customers. In this case, we had the opportunity to see a significant retail fail in action. It is this failure that brings us to June 2018 and our Retail Fail of the Month: An Automotive Dealership.

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