In this month’s audit, our team’s focus turned to that of the world of grocery. And, in this case—given the fact that we build highly focused engagement tools for North America’s leading grocers—this particular set of audits was being done as industry research to see what other grocery stores were attempting in their own engagement strategies. Therefore, in this instance, we wanted to test everything from mobile apps, to web and more, all revolving around the capture and use of single-user-profile information.
The reasoning: within highly verticalized markets, retailers take great pride in their brand and product knowledge. For grocers, the ever-increasing need to connect with and maintain their customer base is paramount—omni-channel / modern customer engagement practices are the single most important driving factor in achieving this newly defined relationship paradigm.