Retail FAILS
Retail FAIL of the Month: Women’s Apparel Store

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The Retail Need Scenario

In this month’s audit, our team’s focus unexpectedly turned to specialty needs purchases with a high dollar and high priority value. In this instance, this retail fail comes from one of our team member’s holiday shopping experiences: the need to purchase a Christmas gift for his wife.

The reasoning: We decided to include this as a retail fail given the implicit urgency of the purchase due to the time of year and the inherent need for retailers to connect with their customers.