Retail FAIL of the Month:
Women’s Clothing Store
In this month’s audit, our team’s focus unexpectedly turned to specialty needs purchases with a high dollar and high priority value. In this instance, this retail fail comes from one of our team member’s holiday shopping experiences: the need to purchase a Christmas gift for his wife.
The reasoning: We decided to include this as a retail fail given the implicit urgency of the purchase due to the time of year and the inherent need for retailers to connect with their customers.