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As part of our ongoing endeavors to continually learn about and expand our knowledge of retail sales and marketing, especially the customer-engagement challenges that companies face, every week our team of omni-channel experts visits retailers of all kinds to audit their engagement performance.
Through this exercise, we witness firsthand the good, the bad, and the ugly, helping us to better identify ever-evolving solutions for our customers. In this case, we had the opportunity to see a significant retail fail in action. It is this failure that brings us to January 2018 and our Retail Fail of the Month: A workwear specialty store.