The Top 5 Retailer Benefits of Contactless Shopping
As the latest events of 2020 continue to unfold, retailers of all types must look at two important and distinct facts. First, that the current situation may well be here to stay for the foreseeable future—meaning that stores will not be operating in the same way as they did pre-March 2020. Second, the adoption of new customer-centric technology as it pertains to personalized engagement must be adopted to survive the current economy and thrive regardless of what stores look like going forward.
The good news is that there is a silver lining in all of this. If one key learning has been identified in 2020, it is that retail can function and even flourish under current health and safety guidelines simply by engaging customers in new, contactless ways while extending services through other channels and delivery methods. These new engagement techniques—ones that also allow for increased and more comprehensive data collection—are also going to be a driving force behind the next phase of the digital economy in the years to come.
It is often said that necessity is the mother of all invention, and 2020 has undoubtedly brought about the need for much new invention as the necessity is now mission critical. Recent studies have shown that pre-pandemic, 70% of companies had digital transformation plans in place, or were at least working on one (Smarp, 2020). But with the advent of COVID-19, organizations have now vastly accelerated the timelines, scope, and even the implementation of their plans. In fact, many digital transformation plans have changed the focus on contactless shopping.
Given this new reality, let’s explore this model a little further and take a look at the Top 5 Retailer Benefits of Contactless Shopping.
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