What is omni-channel? It is not just eCommerce, not just an app, and it is not just a rewards program. So what exactly is omni-channel? Omni-channel is a seamless connection between the business and the customer driven through a consistent experience, a connected engagement, and integrated merchandising and services across all channels.
For continuous engagement, organizations need omni-channel marketing / omni-channel automation. Neither multi-channel marketing nor marketing automation deliver the seamless engagement essential to today’s customer. Today, the retailer who thrives will be the one who creates a seamless, unified shopping experience, and who offers customers the ability to shop anywhere, pay anywhere, and receive merchandise anywhere.