What is omnichannel? It is not just eCommerce, not just an app, and it is not just a rewards program. So what exactly is omnichannel? Omnichannel is a seamless connection between the business and the customer driven through a consistent experience, a connected engagement, and integrated merchandising and services across all channels.
For continuous engagement, organizations need omnichannel marketing / omnichannel automation. Neither multi-channel marketing nor marketing automation deliver the seamless engagement essential to today’s customer. Today, the retailer who thrives will be the one who creates a seamless, unified shopping experience, and who offers customers the ability to shop anywhere, pay anywhere, and receive merchandise anywhere.