Real Personalization is all about the Data.
The omNovos CDP unifies the most important part of your business’ future growth, the Single-User-Profile.
1:1 Customer Experiences start with real time data.
Your customer’s profile is not static – it is constantly evolving. Your ability to personalize and build that loyalty relationship with your customer grows as their profile does.
With a unified and real-time view of your customers, your marketing team can directly explore, create groups, segments, or micro-segments (getting as granular as your business goals dictate), and then use that data with PACE (or other marketing tools and platforms) to orchestrate consistent, integrated and personalized campaigns in any marketing channel you choose.
Unify your Data and Tools
The truth is that there are many variables and data sources that go into building an effective customer engagement solution. But, like the Rubik’s cube, it’s not hard once you know how to do it. That’s where our tools and expertise come in.
Unify Customer Data
Link all customer data sources and types together to create a Single-User-Profile.
Segment, Micro-Segment, Individualize
Create, view, and/or test any group, sub-group – right down to the individual.
Use any and all profile data for campaigns, engagement activities, and messaging.
Integrate with MarTech Stack
Open and scalable connectors allow for integrations with existing marketing activation and delivery tools.
Marketer friendly interface turns data into valuable, and actionable, customer insights.
Secure, Reliable Data under your control
Fully secured data at your disposal and where you want it – cloud, hosted or hybrid.
What is a CDP?
How Does a CDP Work?
What Type of Data Does Your CDP Support?