The omNovos CDP
Build the most important part of your business’ future growth,
True personalization and 1:1 customer experience start with data.
The omNovos CDP was specifically designed as the hub for marketers to collect and unify all of the disparate data sources (online, offline, internal and external) and data types (user, behavioral, transactional and product) into a unique, evolving, and real-time 360° view of your customer – the Single-User-Profile.
With a unified and real-time view of your customers, your marketing team can directly explore, create groups, segments, or micro-segments (getting as granular as your business goals dictate), and then use that data with PACE (or other marketing tools and platforms) to orchestrate consistent, integrated and personalized campaigns in any marketing channel you choose.
Most importantly, your customer’s profile is not static – it is constantly evolving. Your ability to personalize and build that loyalty relationship with your customer grows as their profile does.
Unify Customer Data
Link all customer data sources and types together to create a Single-User-Profile
Segment, Micro-Segment, Individualize
Create, view, and/or test any group, sub-group – right down to the individual
Use any and all profile data for campaigns, engagement activities, and messaging
Integrate with MarTech Stack
Open and scalable connectors allow for integrations with existing marketing activation and delivery tools
Marketer friendly interface turns data into valuable, and actionable, customer insights
Secure, Reliable Data under your control
Fully secured data at your disposal and where you want it – cloud, hosted, or hybrid