What Types of Data are Supported?
Gather Intel – Make It Accessible
Dream Big. No Limitations.
The types of data supported by a CDP will determine it’s ultimate effectiveness as the core of your customer engagement and personalization strategy. As a retailer, your business is changing. More importantly, your customer is changing. As such, a CDP should be open and flexible when it comes to the types of data (and the sources it will integrate with) in order to get any real value out of it. Static or closed systems are completely useless for personalization and customer engagement purposes – especially as your needs and goals evolve over time.
The omNovos CDP is an open and agile Customer Data Platform whose support for specific data types is limited only by the availability of the data to the platform. From a practical perspective, the omNovos CDP supports all PII, non-PII, 1st-, 2nd-, and 3rd-party data regardless of whether it is Structured, Unstructured, or any combination therein.
From the structured data that is well defined and always follows the same format (this includes names, addresses, sales, product IDs, RFM and more), to unstructured data that rarely takes the same form twice (such as chats, social media posts, searches, and more) to everything in between, the omNovos CDP makes the aggregated and unified data easily accessible for marketers and their needs.
A Few Examples in a World of Possibilities
(physical and email)
- Mobile Device IMEI
- Purchase History
- Recency-Frequency-Monetary (RFM)
- Customer Lifetime Value (CLV)
- Social Media
- Browser History
- Survey Responses
(preferences, likes, dislikes)
- Abandoned Carts
- In-Store Movement
- In-Store Staff Engagements
- Stock Levels
- Promotional Items
- Pricing, Margins