What Types of Data Does Your CDP Support?

The types of data supported by our open and agile Customer Data Platform are limited only by their availability to the system.

The omNovos CDP and associated Customer Engagement solutions support the following types:

  • Structured
  • Semi-Structured
  • Unstructured

This includes: Personally Identifiable Information (PII), Non-PII, 1st, 2nd, 3rd-party data.

From a practical perspective, this means that we support all kinds of data.

From the structured data that is well defined and always follows the same format (this includes names, addresses, sales, product IDs, RFM and more), to unstructured data that rarely takes the same form twice (such as chats, social media posts, searches, and more) to everything in between.
The CDP makes the aggregated and unified data easily accessible for marketers and their needs.

More specifically, data collected includes almost anything that can be found in the categories below.


  • Name
  • Age
  • Family
  • Addresses
    (physical and email)
  • Phone
  • Mobile Device IMEI
  • SMS
  • Lifestyle


  • POS
  • eCommerce
  • Purchase History
  • Returns
  • Recency-Frequency-Monetary (RFM)
  • Customer Lifetime Value (CLV)


  • Wishlists
  • Social Media
  • Searches
  • Clicks
  • Views
  • Browser History
  • Cookies
  • Survey Responses
    (preferences, likes, dislikes)


  • Abandoned Carts
  • Loyalty
  • In-Store Movement
  • In-Store Staff Engagements
  • IOT


  • SKUs
  • Stock Levels
  • Promotional Items
  • Pricing, Margins

(Don’t see what you are looking for or would like to verify, reach out and ask. We’re sure the answer will be yes.)