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Customer Data Platform – Supported Data Types

Gather Intel. Make it Accessible.

Dream big without limitations.

The types of data supported by a Customer Data Platform (CDP) will determine its ultimate effectiveness as the core of your customer engagement and personalization strategy. 

As a retailer, your business is changing. More importantly, your customer is changing. As such, a Customer Data Platform (CDP) should be open and flexible when it comes to the types of data and the sources it will integrate with to get any real value out of it. Static or closed systems are completely useless for personalization and customer engagement purposes—especially as your needs and goals evolve over time.

Built for any Data Type.

The omNovos CDP is an open and agile Customer Data Platform that can support any data type—limited only by the availability of the data to the platform. From a practical perspective, the omNovos CDP supports all PII, non-PII, first-, second-, and third-party data regardless of whether it is structured, unstructured, or any combination.

From structured data that is well defined and that always follows the same format (this includes names, addresses, sales, product IDs, RFM, and more), to unstructured data that rarely takes the same form twice (such as chats, social media posts, searches, and so on), to everything in between, the omNovos CDP makes the aggregated and unified data easily accessible to marketers and their needs.

A few examples. A world of possibilities.

User

Name
Age
Family
Addresses – Physical and Email
Phone
Mobile Device IMEI
SMS
Lifestyle

Transactional

POS
eCommerce
Purchase History
Returns
Recency-Frequency-Monetary (RFM)
Customer Lifetime Value (CLV)

Behavioral

Wish Lists
Social Media
Searches
Clicks
Views
Browser History
Cookies
Survey Responses – Preferences, Likes, Dislikes

Interactional

Abandoned Carts
Loyalty
In-store Movement
In-store Staff Engagements
IOT

Product

SKUs
Stock Levels
Promotional Items
Pricing and Margins

Resources

Start Mastering Customer Engagement Today

Infographic – All about that data

6 Key Questions to help Retailers Create an Outstanding Customer Experience

6 Key Questions to help Retailers Create an Outstanding Customer Experience

Digital redefines the retail experience

Digital redefines the retail experience

Is your customer data truly usable

Is your customer data truly usable

Digital Transformation: Are You Ready?

Digital Transformation: Are You Ready?

Preparing Retailers for the New Normal

Preparing Retailers for the New Normal

5 ways retailers can engage customers when they can’t serve them face-to-face

5 ways retailers can engage customers when they can’t serve them face-to-face

Digital Redefines the Grocery Shopping Experience

Digital Redefines the Grocery Shopping Experience

Grocery Infographic

Grocery Infographic

Glossary of  Terms & Styles

Glossary of Terms & Styles

Infographic – The Importance of Inventory Insight in Modern Customer Engagement

Infographic – The Importance of Inventory Insight in Modern Customer Engagement

Infographic – A New and Highly Personalized World

Infographic – A New and Highly Personalized World

eBook – People not Personas

eBook – People not Personas

Whitepaper – The Path to Customer Engagement Success

Whitepaper – The Path to Customer Engagement Success

eBook: Why customer engagement should be at the top of your priority list

eBook: Why customer engagement should be at the top of your priority list

eBook: 5 key elements of customer data aggregation and segmentation

eBook: 5 key elements of customer data aggregation and segmentation

eBook: Data Central to Omni-channel Customer Engagement

eBook: Data Central to Omni-channel Customer Engagement

Retail FAIL of the Month: Restaurant | A Technological Failure

Retail FAIL of the Month: Restaurant | A Technological Failure

Retail FAIL of the Month: Grocery Store

Retail FAIL of the Month: Grocery Store

Retail FAIL of the Month: Family Restaurant

Retail FAIL of the Month: Family Restaurant

eBook: 5 simple ways modern customer engagement technology can help your employees deliver a better customer experience

eBook: 5 simple ways modern customer engagement technology can help your employees deliver a better customer experience

Retail FAIL of the Month: Apple Store

Retail FAIL of the Month: Apple Store

White Paper: Omni-Channel Automation

White Paper: Omni-Channel Automation

eBook: 5 things you should ask your Vendor when thinking about omni-channel

eBook: 5 things you should ask your Vendor when thinking about omni-channel

White Paper: A mobile app does not make you omni-channel

White Paper: A mobile app does not make you omni-channel

eBook: How to achieve success in this mobile-driven retail world

eBook: How to achieve success in this mobile-driven retail world

White Paper: How Data Drives Omni-Channel Success

White Paper: How Data Drives Omni-Channel Success

Retail FAIL of the Month: A National Shoe Store

Retail FAIL of the Month: A National Shoe Store

Retail FAIL of the Month: Electronics Superstore

Retail FAIL of the Month: Electronics Superstore

Retail FAIL of the Month: Photography Specialty Store

Retail FAIL of the Month: Photography Specialty Store

Retail FAIL of the Month: Outdoor Recreation Store

Retail FAIL of the Month: Outdoor Recreation Store

Retail FAIL of the Month: Women’s Apparel Store

Retail FAIL of the Month: Women’s Apparel Store

Retail FAIL of the Month: National Grocery Store

Retail FAIL of the Month: National Grocery Store

Retail FAIL of the Month: Quick Service Restaurant

Retail FAIL of the Month: Quick Service Restaurant

Retail FAIL of the Month: Automotive Dealership

Retail FAIL of the Month: Automotive Dealership

Retail FAIL of the Month: 3rd Party Food Delivery

Retail FAIL of the Month: 3rd Party Food Delivery

Retail FAIL of the Month: Workwear Store

Retail FAIL of the Month: Workwear Store

Contact Us

Phone & Fax

Phone: +1.613.744.8204
Fax: +1.613.523.5533

Email

General Inquiries: info@omnovos.com

Product Inquiries: sales@omnovos.com

Customer Support: support@omnovos.com

Corporate Office

50 Hines Road, Suite 240
Ottawa, ON, Canada, K2K 2M5

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