Dream big without limitations.
The types of data supported by a Customer Data Platform (CDP) will determine its ultimate effectiveness as the core of your customer engagement and personalization strategy.
As a retailer, your business is changing. More importantly, your customer is changing. As such, a Customer Data Platform (CDP) should be open and flexible when it comes to the types of data and the sources it will integrate with to get any real value out of it. Static or closed systems are completely useless for personalization and customer engagement purposes—especially as your needs and goals evolve over time.
Built for any Data Type.
The omNovos CDP is an open and agile Customer Data Platform that can support any data type—limited only by the availability of the data to the platform. From a practical perspective, the omNovos CDP supports all PII, non-PII, first-, second-, and third-party data regardless of whether it is structured, unstructured, or any combination.
From structured data that is well defined and that always follows the same format (this includes names, addresses, sales, product IDs, RFM, and more), to unstructured data that rarely takes the same form twice (such as chats, social media posts, searches, and so on), to everything in between, the omNovos CDP makes the aggregated and unified data easily accessible to marketers and their needs.
A few examples. A world of possibilities.
Addresses – Physical and Email
Mobile Device IMEI
Customer Lifetime Value (CLV)
Survey Responses – Preferences, Likes, Dislikes
In-store Staff Engagements
Pricing and Margins
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