What’s in a name, a solution, a legacy?
By Allan Zander
With everything being about personalization, knowing the customer, and knowing each other, I thought it might be appropriate to give a little background on us. After all, whether you choose to work with us one day or not, knowing where companies and people come from is always a good start to any relationship.
Firstly, let’s skip the long version of the “what does your company do” portion of this story. After all, there’s an entire website, plus documents, articles, blogs, social media posts, and more to take up more than enough of your time.
But as a precursor to the “How do you do that” question, here’s us in a nutshell: simply put, we help you make money. We have built an advanced personalization platform and engine—think marketing automation on steroids—that enables you to engage with your customer on their terms in real time. We call it PACE (short for Personalized Automated Customer Engagement). And, to add to it, we also have a comprehensive professional services arm that helps retailers prepare for and deploy engagement solutions like data prep and integrations, mobile apps, and more.
So with that out of the way, let’s get to the rest: the name. Everyone wants to know what the name means. That one is actually simple. The “om” in omNovos is a play on both omnichannel and omnipresent—meaning our solution from day one has always been purpose-built to be everywhere and be everything to every customer. And Novos is based on the Latin for new. Put together, we are the new way of being everywhere for everyone.
But that’s just a name; it has to mean more. From the start, our goal has been simple: to empower a new world-class customer experience. And while that’s poetic, it’s also really hard. But for us, that challenge is one that has actually been addressed for 40+ years. Sounds weird in a space that is less than five years old, right?
That’s the real story! omNovos is the retail spinoff of DataKinetics, the global leader in data performance and optimization solutions. Oh, and the “global leader” part? Not boasting—totally true. For instance, have you used a credit card or bank card today? Then, chances are we at DataKinetics had something to do with that.
You see, DataKinetics is relied upon by many of the world’s largest banks, credit card companies, brokerages, insurers, and healthcare providers to process more than one billion bank account, credit card, and insurance claim transactions every single day (actually, it’s much higher than that but we were worried it wouldn’t sound believable).
With all that data processing experience and the ability to detect, sort, and manage data in every way imaginable, we decided that our expertise could be pointed in new and exciting directions. Obviously, with 40 years of experience, we ‘get” data.
So, in 2012, we realized that the rules-based processing we had been doing for customers over the past 40 years could be applied to the effective curation of personalized messaging.
Because data is data. And figuring out purchasing habits, shopping patterns, preferred locations, etc. for personalized messaging is the same as using that data to validate the authenticity of that credit card purchase you just made. Because again, data is data. But knowing where it is and how to leverage it is what we do.
You see, banks, credit card companies and insurance companies, have been working with data about you for decades to make decisions about how well you qualify for credit, or your insurance risk, or whether that really is you making that purchase with their credit card. And they’ve done so by combining your data with rules that they’ve built into their systems that can make approvals happen automatically – or be flagged for a more detailed review.
These companies are also masters at pulling the right data from the right locations at the right time. (Believe me when I tell you that the data for one single account can be stored across dozens of locations). There is no central “data repository”. As such, fetching data from a PoS, CRM, Inventory system, Loyalty program, or any other desired system to create a full and instantaneous view of a customer is no different than fetching data from multiple databases to identify the owner, balance, recent transactions and credit limit of the holder of a credit card.
We are simply leveraging what we have been doing for literally decades and applying it to the retail space.
Now, with our amazing customers teaching us every day about their needs and desire to connect with their customers and deliver amazing experiences, we take all of that knowledge and combine it with our 40+ years of experience in all types of data management best practices. It’s made us a trusted name, a trusted partner and, most importantly, a trusted friend, of many of North America’s best brands.
So, there you have it. Now, tell me something about you and your company—I’m eager to get to know you.
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