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What’s in a name, a solution, a legacy?

By Allan Zander

With everything being about personalization, knowing the customer, and knowing each other, I thought it might be appropriate to give a little background on us. After all, whether you choose to work with us one day or not, knowing where companies and people come from is always a good start to any relationship.

Firstly, let’s skip the long version of the “what does your company do” portion of this story. After all, there’s an entire website, plus documents, articles, blogs, social media posts, and more to take up more than enough of your time.

But as a precursor to the “How do you do that” question, here’s us in a nutshell: simply put, we help you make money. We have built an advanced personalization platform and engine—think marketing automation on steroids—that enables you to engage with your customer on their terms in real time. We call it PACE (short for Personalized Automated Customer Engagement). And, to add to it, we also have a comprehensive professional services arm that helps retailers prepare for and deploy engagement solutions like data prep and integrations, mobile apps, and more.

So with that out of the way, let’s get to the rest: the name. Everyone wants to know what the name means. That one is actually simple. The “om” in omNovos is a play on both omnichannel and omnipresent—meaning our solution from day one has always been purpose-built to be everywhere and be everything to every customer. And Novos is based on the Latin for new. Put together, we are the new way of being everywhere for everyone.

But that’s just a name; it has to mean more. From the start, our goal has been simple: to empower a new world-class customer experience. And while that’s poetic, it’s also really hard. But for us, that challenge is one that has actually been addressed for 40+ years. Sounds weird in a space that is less than five years old, right?

That’s the real story! omNovos is the retail spinoff of DataKinetics, the global leader in data performance and optimization solutions. Oh, and the “global leader” part? Not boasting—totally true. For instance, have you used a credit card or bank card today? Then, chances are we at DataKinetics had something to do with that.

You see, DataKinetics is relied upon by many of the world’s largest banks, credit card companies, brokerages, insurers, and healthcare providers to process more than one billion bank account, credit card, and insurance claim transactions every single day (actually, it’s much higher than that but we were worried it wouldn’t sound believable).

With all that data processing experience and the ability to detect, sort, and manage data in every way imaginable, we decided that our expertise could be pointed in new and exciting directions. Obviously, with 40 years of experience, we ‘get” data.

So, in 2012, we realized that the rules-based processing we had been doing for customers over the past 40 years could be applied to the effective curation of personalized messaging.

Because data is data. And figuring out purchasing habits, shopping patterns, preferred locations, etc. for personalized messaging is the same as using that data to validate the authenticity of that credit card purchase you just made. Because again, data is data. But knowing where it is and how to leverage it is what we do.

You see, banks, credit card companies and insurance companies, have been working with data about you for decades to make decisions about how well you qualify for credit, or your insurance risk, or whether that really is you making that purchase with their credit card. And they’ve done so by combining your data with rules that they’ve built into their systems that can make approvals happen automatically – or be flagged for a more detailed review.

These companies are also masters at pulling the right data from the right locations at the right time. (Believe me when I tell you that the data for one single account can be stored across dozens of locations). There is no central “data repository”. As such, fetching data from a PoS, CRM, Inventory system, Loyalty program, or any other desired system to create a full and instantaneous view of a customer is no different than fetching data from multiple databases to identify the owner, balance, recent transactions and credit limit of the holder of a credit card.

We are simply leveraging what we have been doing for literally decades and applying it to the retail space.

Now, with our amazing customers teaching us every day about their needs and desire to connect with their customers and deliver amazing experiences, we take all of that knowledge and combine it with our 40+ years of experience in all types of data management best practices. It’s made us a trusted name, a trusted partner and, most importantly, a trusted friend, of many of North America’s best brands.

So, there you have it. Now, tell me something about you and your company—I’m eager to get to know you.

Resources

Start Mastering Customer Engagement Today

PACE Demo

PACE Demo

Order and Pay

Order and Pay

A Phased Approach to Implementing New Contactless Tools & Technologies

A Phased Approach to Implementing New Contactless Tools & Technologies

Mobile is the Future

Mobile is the Future

Why your contactless shopping strategy must start today

Why your contactless shopping strategy must start today

Digitally Transformed Businesses and Contactless Shopping are the Future

Digitally Transformed Businesses and Contactless Shopping are the Future

Digital Redefines the Contactless Experience

Digital Redefines the Contactless Experience

The Top 5 Retailer Benefits of Contactless Shopping

The Top 5 Retailer Benefits of Contactless Shopping

Infographic – All about that data

Infographic – All about that data

6 Key Questions to help Retailers Create an Outstanding Customer Experience

6 Key Questions to help Retailers Create an Outstanding Customer Experience

Digital redefines the retail experience

Digital redefines the retail experience

Is your customer data truly usable

Is your customer data truly usable

Digital Transformation: Are You Ready?

Digital Transformation: Are You Ready?

Preparing Retailers for the New Normal

Preparing Retailers for the New Normal

5 ways retailers can engage customers when they can’t serve them face-to-face

5 ways retailers can engage customers when they can’t serve them face-to-face

Digital Redefines the Grocery Shopping Experience

Digital Redefines the Grocery Shopping Experience

Grocery Infographic

Grocery Infographic

Infographic – The Importance of Inventory Insight in Modern Customer Engagement

Infographic – The Importance of Inventory Insight in Modern Customer Engagement

Infographic – A New and Highly Personalized World

Infographic – A New and Highly Personalized World

eBook – People not Personas

eBook – People not Personas

Whitepaper – The Path to Customer Engagement Success

Whitepaper – The Path to Customer Engagement Success

eBook: Why customer engagement should be at the top of your priority list

eBook: Why customer engagement should be at the top of your priority list

eBook: 5 key elements of customer data aggregation and segmentation

eBook: 5 key elements of customer data aggregation and segmentation

eBook: Data Central to Omni-channel Customer Engagement

eBook: Data Central to Omni-channel Customer Engagement

Retail FAIL of the Month: Restaurant | A Technological Failure

Retail FAIL of the Month: Restaurant | A Technological Failure

Retail FAIL of the Month: Grocery Store

Retail FAIL of the Month: Grocery Store

Retail FAIL of the Month: Family Restaurant

Retail FAIL of the Month: Family Restaurant

eBook: 5 simple ways modern customer engagement technology can help your employees deliver a better customer experience

eBook: 5 simple ways modern customer engagement technology can help your employees deliver a better customer experience

Retail FAIL of the Month: Apple Store

Retail FAIL of the Month: Apple Store

White Paper: Omni-Channel Automation

White Paper: Omni-Channel Automation

eBook: 5 things you should ask your Vendor when thinking about omni-channel

eBook: 5 things you should ask your Vendor when thinking about omni-channel

White Paper: A mobile app does not make you omni-channel

White Paper: A mobile app does not make you omni-channel

eBook: How to achieve success in this mobile-driven retail world

eBook: How to achieve success in this mobile-driven retail world

White Paper: How Data Drives Omni-Channel Success

White Paper: How Data Drives Omni-Channel Success

Retail FAIL of the Month: A National Shoe Store

Retail FAIL of the Month: A National Shoe Store

Retail FAIL of the Month: Electronics Superstore

Retail FAIL of the Month: Electronics Superstore

Retail FAIL of the Month: Photography Specialty Store

Retail FAIL of the Month: Photography Specialty Store

Retail FAIL of the Month: Outdoor Recreation Store

Retail FAIL of the Month: Outdoor Recreation Store

Retail FAIL of the Month: Women’s Apparel Store

Retail FAIL of the Month: Women’s Apparel Store

Retail FAIL of the Month: National Grocery Store

Retail FAIL of the Month: National Grocery Store

Retail FAIL of the Month: Quick Service Restaurant

Retail FAIL of the Month: Quick Service Restaurant

Retail FAIL of the Month: Automotive Dealership

Retail FAIL of the Month: Automotive Dealership

Retail FAIL of the Month: 3rd Party Food Delivery

Retail FAIL of the Month: 3rd Party Food Delivery

Retail FAIL of the Month: Workwear Store

Retail FAIL of the Month: Workwear Store

Contact Us

Phone & Fax

Phone: +1.613.744.8204
Fax: +1.613.523.5533

Email

General Inquiries: info@omnovos.com

Product Inquiries: sales@omnovos.com

Customer Support: support@omnovos.com

Corporate Office

50 Hines Road, Suite 240
Ottawa, ON, Canada, K2K 2M5

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