The retail industry continues to evolve and the back-to-school shopping trend is no exception. Previously promoted as a short term mid-summer campaign now must be drawn out to adapt to consumers’ changing needs. This change not only effects promotional planning, but requires a new strategy for product inventory, availability and of course, customer experience.
Industry News
How stores are working to get ‘numb’ back-to-school shoppers to spend now that every day is a sale
