Why customers go rogue

In today’s highly competitive retail market, understanding the needs and desires of the customer has never been more important. After all, even the most loyal customers can go rogue when not presented with the experience that they now expect. And with the number of...

SIMPLE is the only Language we Speak.

We need to stop overcomplicating marketing. Engaging our customers in 2019 is a lot simpler than we are all making it out to be. As of 2019, there are over 8,000 MarTech solutions out there claiming to make our lives easier and our marketing more efficient. But, if...

Hello my name is… You don’t really know, do you?

In retail today, businesses and brands are doing everything they can to get ahead of their competition — including modern marketing initiatives like personalization, loyalty, and improving the customer experience wherever they can. But is it getting us anywhere? I...

Don’t Miss our Presentation at STORE 2019

omNovos CEO, Allan Zander and Farm Boy CEO, Jeff York will be giving a presentation together at STORE 2019. Date: May 29, 2019 Time: 10:50am - 11:30am Topic: A Fresh Take on Customer Experience: The Farm Boy Way Description: How Farm Boy’s commitment to customer...

Why is Personalization so hard?

I spend a lot of my time talking to retailers. And I spend most of that time having really thoughtful conversations about the state of B2C marketing. One of the topics that seem to come up fairly regularly is around the concept of personalization. There’s a lot of...


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Phone: +1.613.744.8204

Email: info@omnovos.com

50 Hines Road, Suite 240
Ottawa, ON, Canada,
K2K 2M5