Everyone has heard the old adage, “It’s hard to find good help these days,” but to me that’s somewhat of a cop-out. Painting all current or potential employees with such a broad brush speaks more about management than it does about the challenge of finding so-called...

It’s an age-old question—one that plagues most marketers every year: where to spend the marketing budget to truly meet desired goals. And with an influx of new technology appearing on a seemingly weekly basis, earmarking budget for things that have tangible benefits...

There is no doubt that our global society is now firmly at a crossroads: split between the old and the new as technology permeates our daily lives more than ever before. However, with all of the technology that we have that seemingly accomplishes everything, retail is...

I’ve often said that we're living in an incredible time—one that has seen the single biggest jump in technological advancements in the history of humankind. And with that technological jump we are also seeing how technology has been influenced: It has brought about an...

Right out of the gate this is going to be a touchy subject. Questioning the reality of a retailer’s in-store experience versus what the retailer thinks it is can cut close to the bone. After all, if your experience is different from what you perceive (or believe) it...

When it comes to new technology, there are two distinct attributes that are always present: a term that almost no one understands, and an implementation path that is even harder to understand. Sound familiar? LOL So, what is it that must occur to better understand and...

How do you leverage your CRM? When it comes to modern sales and marketing practices, there is always room for improvement. And starting with the CRM is always the best place to start, but it’s also the hardest. After all, keeping up with the upkeep and maintaining a...

OK, let’s get right to it: the world has been buzzing for far too many months now regarding the supposed magic that is “big data.” It seems like every article I read, every news program I watch, every trade show I attend is nothing but a divine prognostication touting...