Retail store numbers continue to grow
The concept that brick-and-mortar dying continues to be debunked. For every retail company closing stores, 5.2 are opening stores. Read the article at NRF
Why customers go rogue
In today’s highly competitive retail market, understanding the needs and desires of the customer has never been more important. After all, even the most loyal customers can go rogue when not presented with the experience that they now expect. And with the number of...
Why brands must prioritize the happiness of millennial shoppers
Great customer experience at every touchpoint, from discovery to delivery and beyond — including outstanding user experiences, same-next day delivery options, real-time shipping and customer-focused returns models — will be key to winning or losing customers. Read the...
How stores are working to get ‘numb’ back-to-school shoppers to spend now that every day is a sale
The retail industry continues to evolve and the back-to-school shopping trend is no exception. Previously promoted as a short term mid-summer campaign now must be drawn out to adapt to consumers' changing needs. This change not only effects promotional planning, but...
Sobeys plans to remove plastic bags from all its grocery stores by the end of January 2020.
The company, headquartered in Stellarton, N.S., said in a news release it's the first national grocery store to eliminate plastic bags. Sobeys called it the first step in "removing unnecessary plastic from all retail." The chain said removing the bags from its 255...
SIMPLE is the only Language we Speak.
We need to stop overcomplicating marketing. Engaging our customers in 2019 is a lot simpler than we are all making it out to be. As of 2019, there are over 8,000 MarTech solutions out there claiming to make our lives easier and our marketing more efficient. But, if...
Hello my name is… You don’t really know, do you?
In retail today, businesses and brands are doing everything they can to get ahead of their competition — including modern marketing initiatives like personalization, loyalty, and improving the customer experience wherever they can. But is it getting us anywhere? I...
Don’t Miss our Presentation at STORE 2019
omNovos CEO, Allan Zander and Farm Boy CEO, Jeff York will be giving a presentation together at STORE 2019. Date: May 29, 2019 Time: 10:50am - 11:30am Topic: A Fresh Take on Customer Experience: The Farm Boy Way Description: How Farm Boy’s commitment to customer...
Why is Personalization so hard?
I spend a lot of my time talking to retailers. And I spend most of that time having really thoughtful conversations about the state of B2C marketing. One of the topics that seem to come up fairly regularly is around the concept of personalization. There’s a lot of...
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