In retail today, businesses and brands are doing everything they can to get ahead of their competition — including modern marketing initiatives like personalization, loyalty, and improving the customer experience wherever they can. But is it getting us anywhere? I...

For modern marketers, data is the single most important asset that exists. Beyond collateral, advertising methods, and so on, it’s the database that keeps everything moving and in perspective as a manageable and tangible system of record.  However, with that said, the...