News & Events

This year has been a great year for me: visiting and talking with a number of retailers, in multiple verticals, and around the globe.  I’ve made some common observations among those retailers who are making it, those who are seeing their revenue grow profitably, and...

If we all collectively chose one theme in today's world of marketing and customer engagement, it would be simple: it’s data. It literally drives everything everyone does, from the highly sought after need for personalization, to managing logistics, to garnering...

It’s easy they said. No problem they said. The number of times I've heard promises from vendors that end up falling flat are too many to count. And though I don't mean this article to be a condemnation of most vendors—honestly, you’ll see where I'm going with this in...

There is the old adage: If you can't measure it, you can't manage it—I couldn't agree more. There is also an old lyric that states that the road to Three-mile Island was paved with good intentions. The point is, for all the best laid plans most companies are chasing...

There is one simple way to describe modern shopping habits and expectations: I want it—now. So much so that the likes of Amazon have built their entire business model around the idea of instant gratification. Therefore, it's no surprise that the experience being...

So now that I have you all wondering how a pop group from the 1990s could possibly be linked to modern retail engagement strategies, here’s the answer: Tell me what you want, what you really, really want. Ok, all cheesiness aside, that mantra from over two decades ago...

If we all collectively chose one theme in today's world of marketing and customer engagement, it would be simple: it’s data. It literally drives everything everyone does, from the highly sought after need for personalization, to managing logistics, to garnering...

In today’s highly competitive retail market, understanding the needs and desires of the customer has never been more important. After all, even the most loyal customers can go rogue when not presented with the experience that they now expect. And with the number of...