For modern marketers, data is the single most important asset that exists. Beyond collateral, advertising methods, and so on, it’s the database that keeps everything moving and in perspective as a manageable and tangible system of record.  However, with that said, the...

In today’s ever connected world, the job of marketing must continually evolve to keep pace. From apps, to websites and eCommerce, scan-and-pay, the list goes on, the ability to ensure that everyone has the exact right message at the right time is imperative. And why...

omNovos Predictions for 2019 Looking back on 2018, there has been a multitude of incredible technological advancements introduced into the general population. And, with all things related to digital transformation, the influx of gadgets and functionality—...

As detailed in our latest retail fail (available here), the demand from consumers for highly personalized service has become firmly rooted in the expectations of daily commerce. In short, every transaction between business and customer MUST be personalized to the...

Not to start this blog off by aging myself—let’s face it, I’m not fooling anyone anyway—but I remember the days when a retailer’s loyalty program was easy. It was a simple concept: I got a card, swiped when paying for goods, and after a while I’d amass enough points...

It’s no surprise that e-commerce and mobile-app based shopping has taken over as one of the biggest game changers in recent history: The convenience of digital shopping for the customer is something in which to revel. But in the past few years, this online technology...

Omni-channel, digital transformation, big data … and my favorite: Compu-Global-Hyper-Mega-Net (thanks Homer Simpson).  Look, all buzzwords or not, the terms used are not the issue that retailers are facing—the outcomes are what they are facing. The fact of the matter...

When it comes to consumer-based technology, there’s no slowing down when it comes to new “things” being introduced into the marketplace—especially when it comes to AI and digital assistants and the emphasis big players are placing on what can only be described as the...