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You know your quick service restaurant needs a mobile app. But any business can offer a mobile app. The challenge is offering one that customers will want to keep on their phone.

So how do you produce an app that customers believe is worth keeping? It’s all about creating one that stands out from the rest. And that doesn’t just mean ensuring it is visually well-designed and easy to use. Certainly, those factors are important. But the real value—what leads to “stickiness”— comes from offering an experience that matters to each individual customer.