Blog
Digital Customer Engagement Solutions
What is mass marketing even good for anymore?
On just the title alone, I'm sure that any ad agency folks in the reading audience are already polishing their blunt...
Are you being social No, seriously—like, actually talking to people.
If any of you have teenagers, you would think that the entire world communicates only through emojis and Instagram. I...
The retail apocalypse and what I learned from the 80s
This year has been a great year for me: visiting and talking with a number of retailers, in multiple verticals, and...
The Disparate Data Dilemma and the World of Missed Opportunities
If we all collectively chose one theme in today's world of marketing and customer engagement, it would be simple: it’s...
Everyone’s an expert … until they’re not
It’s easy they said. No problem they said. The number of times I've heard promises from vendors that end up falling...
Are you using real metrics to drive success?
There is the old adage: If you can't measure it, you can't manage it—I couldn't agree more. There is also an old lyric...
Rain checks or just checking out
There is one simple way to describe modern shopping habits and expectations: I want it—now. So much so that the likes...
What do the Spice Girls have to do with modern retail engagement?
So now that I have you all wondering how a pop group from the 1990s could possibly be linked to modern retail...
The Disparate Data Dilemma and the World of Missed Opportunities
If we all collectively chose one theme in today's world of marketing and customer engagement, it would be simple: it’s...
Retail store numbers continue to grow
The concept that brick-and-mortar dying continues to be debunked. For every retail company closing stores, 5.2 are...
Why customers go rogue
In today’s highly competitive retail market, understanding the needs and desires of the customer has never been more...
Why brands must prioritize the happiness of millennial shoppers
Great customer experience at every touchpoint, from discovery to delivery and beyond — including outstanding user...