With a contactless shopping strategy, cost isn’t a factor: new contactless tools and technologies do not require massive up-front investments in infrastructure, platforms, or complete reorganizations. These new contactless tools and technologies enable retailers to implement a phased approach—one that can be easily started today and completed only when the retailer is ready to move to the next phase.

These phases offer the opportunity to build only the pieces and components needed, when needed. These tools boost sales, strategically repurpose staff, and give customers the digital tools they want, as well as the sense of safety they must have to do business with an organization.