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But with COVID-19, many of those physical locations are facing new challenges: lockdowns, regulations limiting capacity, and the threat of full-on business closures—all limiting in-person interactions that have traditionally been used to build brand loyalty.
How can your business create lasting relationships with customers when you can’t interact face-to-face? How do you build engagement and loyalty in a way that addresses both regulatory and customer health and safety requirements—and still manages to make the customer experience enjoyable?
The key lies in implementing strategies and technology that builds “contactless loyalty.”