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Does your grocery or restaurant business focus all (or most) of your marketing initiatives around price?

If you are, you’re missing out on a much bigger driver of consumer loyalty: human emotion.

Studies show that people rely on emotions, rather than information, to make decisions. In fact, a person’s emotional
response to marketing actually influences their intent and decision to buy your products and services—much more so
than the content of an ad or marketing material.

So what is emotional marketing, then?