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Businesses that use personalization across as many touchpoints as possible are likely to experience a return on investment of 300%.
As customer behaviors and preferences evolve, the number of external factors affecting your results will also continue to increase. The good news? The more you know about your customers—that is, the more customer data you can collect and leverage to engage your customers— the more your business will successfully drive both your top- and bottom-line KPIs in a positive direction.