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Key performance indicators (KPIs) are the numbers you live and breathe—not to mention monitor on a regular basis—to ensure your restaurant business is on the right track.

As customer behaviors and preferences evolve, the number of external factors affecting your results will also continue to increase. The good news? The more you know about your customers—that is, the more customer data you can collect and leverage to engage your customers— the more your business will successfully drive both your top- and bottom-line KPIs in a positive direction.