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More and more, mobile apps are giving grocers a unique opportunity to connect and engage with customers.

Especially when it comes to placing orders online, mobile apps are helping grocers reap multiple business benefits—including boosting online traffic, customer loyalty and profits.

But it’s not enough to just have a mobile app: to rise above the competition, it’s critical to have an app that offers best-in-class features and functionality, and that enables grocers to collect and manage customer data to provide truly personalized customer experiences.