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Saying that the world of retail has changed drastically is an understatement. In fact, modern retail is now 100% focused on the customer as an individual—something that even just a few years ago was not possible. However, with the introduction of new technologies, new ways for customers to interact with retailers, and exciting new ways to leverage data that drives highly interactive 1:1 customer relationships, retailers have an immense opportunity to create new and long lasting, profitable relationships for years to come.

So, how important is personalization? The numbers speak for themselves.