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Today, customer data is the primary driver of all things engagement-related for grocery stores and restaurants. From basic pieces of information—like who is being contacted and where they live—to the finer details of people’s likes and dislikes, engagement habits, purchase habits and more, customer data is now the foundation for personalization.

With that in mind, how do grocers and restauranteurs prepare their data to be truly usable, enabling advanced customer engagement and empowering them to build a world-class customer experience?