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Do you have a basic loyalty program with a high enrollment rate—but it doesn’t seem to be driving customer loyalty or any other valuable KPIs?

A basic loyalty program—such as one that focuses on rewarding customers with points per dollars spent—certainly has the potential to entice customers to spend more. After all, they are generally free to join and very easy to sign up for, not to mention they pose little to no risk to the customer. So it is common that these types of loyalty programs boast a plethora of customers as members and can help collect basic profile data about the people who frequent their business.