As part of our ongoing endeavors to continually learn about and expand our knowledge of retail sales and marketing, especially the customer-engagement challenges that companies face, each week our team of omni-channel experts visits retailers of all kinds to audit their engagement performance.

Through this exercise, we witness firsthand the good, the bad, and the ugly, helping us to better identify ever-evolving solutions for our customers. In this case, due to the proliferation of third-party apps for restaurants and food delivery, our team tested a few apps to assess the overall customer experience they created for the restaurants using this service. It is this failure that brings us to May 2018 and our Retail Fail of the Month: A Third-Party Food Delivery App.