As part of our ongoing endeavor to continually learn about and expand our knowledge of retail sales and marketing, especially the customer-engagement challenges that companies face, every week our team of omni-channel experts visits retailers of all kinds to audit their engagement performance.

Through this exercise, we witness first-hand the good, the bad, and the ugly, helping us to better identify ever-evolving solutions for our customers. In this case, we had the opportunity to see a significant retail fail in action. It is this failure that brings us to March 2018 and our Retail Fail of the Month: A Quick Service Restaurant.