Right Message Right Place Right Time
eBook - Right Message Place Time

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Marketing is most successful when businesses ensure their messaging is timely and relevant.

In fact, McKinsey lists timeliness and relevancy as two critical factors that influence a customer’s trust of a brand, and their perception of its value. However, what is considered “timely” and “relevant” to one customer may not be the same to another.

This is where 1:1 personalization comes in.