It is a constantly changing world for retailers today. And, as such, it is essential they have open lines of communication across multiple channels—in-store, online, mobile device, and social media—that lead to a seamless, continuous experience across brands and devices, and that engage customers one-to-one. And to do that, retailers require a behavioral marketing strategy that delivers personalization. Essential, as there is much truth to Dale Carnegie’s insightful comment: “A person’s name is to that person, the sweetest, most important sound in any language.”