Stop researching, act. You can research, test, learn, but by the time you have worked through this iterative process, you will still lag far behind your competitors. If COVID-19 has taught us anything, it is that the ability to act fast will get you results. Connections don’t form overnight, so don’t waste time—start building connections and establishing long-term loyalty today.
There are no barriers. With a contactless shopping strategy, cost isn’t a factor: new contactless tools and technologies do not require massive up-front investments in infrastructure, platforms, or complete reorganizations.
In fact, they offer the opportunity to build only the pieces and components needed, when needed. This process ensures there is never any overbuild and helps to ensure the management of your organization’s growth. Furthermore, these tools can boost sales, strategically repurpose staff, and give customers the digital tools they want, as well as the sense of safety they must have to do business with an organization.
Many reasons exist for not delaying the development and implementation of your contactless shopping strategy. Explore the reasons why you should not delay.