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Tackling the daunting data dilemma

Tackling the daunting data dilemma

In 2020 it is generally safe to assume that if you own or operate a B2C business, you are collecting some form of customer data. This could simply be a name attached to a customer account, an email address, phone number, payment information, or even just basic...

Why marketing technology should never be fashionable

Why marketing technology should never be fashionable

When it comes to marketing technology, it can either be an amazing business driver or simply a hinderance to the business. It all comes down to one thing: how the technology was chosen. Far too often, the latest tech trends and subsequent point solutions are too easy...

Old habits die easily. The “New Normal.”

Old habits die easily. The “New Normal.”

It goes without saying, the “new normal” is anyone's guess. It doesn't help when the press can't seem to keep their stories straight from one day to the next—and I don't mean that in a "fake news" sense—I simply mean that with the ever-changing daily landscape, no one...

Why self-checkout kiosks are causing people to check out

Why self-checkout kiosks are causing people to check out

At first glance, new technology always seems like a good idea. It's bright, it's shiny, and with any luck it addresses a business challenge that needs to be solved in short order. But with anything new, there is always unforeseen consequences. One need only look as...

What’s in a name, a solution, a legacy?

What’s in a name, a solution, a legacy?

With everything being about personalization, knowing the customer and knowing each other, I thought it might be appropriate to give a little background on us. After all, whether you choose to work with us one day or not, knowing where a company and its people come...

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