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Why your customer experience is changing—and must

Why your customer experience is changing—and must

If there is one thing that has impacted the business world more than anything in recent history, it's the need for Digital Transformation. But, for many the question remains: What is Digital Transformation exactly, and how does it pertain to my business? The answer is...

So, you’ve improved your customer experience.  Now what?

So, you’ve improved your customer experience. Now what?

I’ve always been a glass-half-full kind of person, someone who believes that good can come from adversity, no matter how bleak it may seem. This year has been no different. Though the world has faced unimaginable hardship, and people have been forced to take steps in...

What if you knew EVERYTHING about your customer?

What if you knew EVERYTHING about your customer?

As someone recently married, trust me when I say that you hear a lot about your partner and, with any luck, everything you learn is good. It's the little things that mean a lot: what their favorite colour is, their favorite meal or beverage, the place they most love...

All your relationships are purely based on data

All your relationships are purely based on data

It has often been said that the human brain is nothing more than an organic computer, at least for now the most powerful computer on earth. And if we approach it that way, everything we do in our daily lives is based on nothing but data. Think about this: from every...

An imperative public service announcement for retail

An imperative public service announcement for retail

So, here it is. I've decided to forego my weekly blog for something that is far more time sensitive to retailers: the need to prepare for the next phase of whatever 2020 is about to throw at us. As the numbers begin to fall into place, there are a few grim predictions...

Contactless does not mean connectionless

Contactless does not mean connectionless

With the constant, never-ending messages of stay-at-home, maintain social distance, avoid contact with people outside of your bubble, and of course practice / implement contactless shopping—it's no wonder people are feeling out of sorts. Our social nature has been...

Our New Digital Reality

Our New Digital Reality

2020 is a year for the history books. We are only halfway through the year and it certainly has turned our world upside down.  I don’t think anyone wants to read another article or hear another news story about the tragic events that have happened and continue to...

Why a good strategy goes a long way

Why a good strategy goes a long way

Digital Transformation—buzzword, marketing ploy, or the real deal? And I totally get it if the answer doesn't come easily. But the good news is that Digital Transformation is very real, very needed, and luckily not as hard to achieve as one might think. Like any good...

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