eBook: 5 key elements of customer data aggregation and segmentation

eBook: 5 key elements of customer data aggregation and segmentation

eBook 5 key elements of customer data aggregation and segmentation As a modern marketer you’ve probably realized by now that your most important asset is data. Far beyond collateral, advertising methods, and so on, it’s your database that keeps everything moving and...
eBook: Data Central to Omni-channel Customer Engagement

eBook: Data Central to Omni-channel Customer Engagement

eBook Data Central to Omnichannel Customer Engagement It’s a tough world for retailers today. The constant cycle of continuous connectivity generates an enormous amount of rich data with the promise of incredible insights into their customers. As a retailer, you can...
Retail FAIL of the Month: Restaurant | A Technological Failure

Retail FAIL of the Month: Restaurant | A Technological Failure

Retail FAIL Restaurant | A Technological Failure In this month’s audit, our team’s focus once again turned to the restaurant industry: to take a look at how the food service industry is making (or at least trying to make) strides into the omnichannel / modern...