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What is a CDP?

Know Your Customers — The Customer Data Platform

The CDP: Your Single Source of Truth.

The Customer Data Platform (CDP), also known as the “single source of truth,” is a software solution built for marketers (read: no database or data science skills required) whose primary purpose is to unify, integrate, and manage all of your customer data—user profiles, activities, preferences, transactions, interactions, online or physical visits, and so much more—with a view towards creating a Single-User-Profile.

The Four Key Functions of a CDP.

A CDP gathers data from all available sources with the purpose of properly collating and attributing that data to a specific individual in order to build a profile of that individual. With the omNovos CDP, there are no known limits to the types of data that can be collected. Whether structured or unstructured, personally identifiable information (PII) or anonymized data (non-PII), the omNovos CDP supports it.

All data is typically stored in a cloud environment, though some customers choose to maintain the data internally on owned servers.

A critical function of the CDP is the real-time collection and integration of data. Current behaviors are far more effective predictors of the next best action, as well as the ability to “learn” about each customer in their moment of truth. This delivers the ability to more accurately personalize an experience, while also providing a living and evolving customer profile.

Includes all required analytics, reporting, and tracking.

A CDP provides extensive detail and views of the data and profiles contained within it, making the information useful to marketers. This means marketers can begin to understand their customers and to make decisions on how to reach and serve them. With easily configurable views, marketers can quickly build Segments, Micro-Segments and, in the case of the omNovos CDP, make decisions and take action on an Individual level and take action on an Individual level by using the omNovos PACE customer engagement platform..

A CDP integrates with marketing technology (such as the the omNovos PACE platform) to make the data available to create, schedule, and execute engagement programs and marketing campaigns. The omNovos CDP natively includes the ability to create and deliver engagement programs and marketing campaigns while relying on external tools as delivery channels.

Results Matter. Use your Single-User-Profile.

By building, evolving, and leveraging the power of the Single-User-Profile (SUP), marketers can engage their customers in a way that tailors each customer’s journey in any channel: online, in-app, or in-store.

The result is not only a consistent customer experience that resonates with your customer and builds greater brand loyalty, but also, more importantly, every engagement enables you to continue building the SUP to deliver smarter, more personalized, customer experiences.

Resources

Start Mastering Customer Engagement Today

Glossary of  Terms & Styles

Glossary of Terms & Styles

Infographic – The Importance of Inventory Insight in Modern Customer Engagement

Infographic – The Importance of Inventory Insight in Modern Customer Engagement

Infographic – A New and Highly Personalized World

Infographic – A New and Highly Personalized World

eBook – People not Personas

eBook – People not Personas

Whitepaper – The Path to Customer Engagement Success

Whitepaper – The Path to Customer Engagement Success

eBook: Why customer engagement should be at the top of your priority list

eBook: Why customer engagement should be at the top of your priority list

eBook: 5 key elements of customer data aggregation and segmentation

eBook: 5 key elements of customer data aggregation and segmentation

eBook: Data Central to Omni-channel Customer Engagement

eBook: Data Central to Omni-channel Customer Engagement

Retail FAIL of the Month: Restaurant | A Technological Failure

Retail FAIL of the Month: Restaurant | A Technological Failure

Retail FAIL of the Month: Grocery Store

Retail FAIL of the Month: Grocery Store

Retail FAIL of the Month: Family Restaurant

Retail FAIL of the Month: Family Restaurant

eBook: 5 simple ways modern customer engagement technology can help your employees deliver a better customer experience

eBook: 5 simple ways modern customer engagement technology can help your employees deliver a better customer experience

Retail FAIL of the Month: Apple Store

Retail FAIL of the Month: Apple Store

White Paper: Omni-Channel Automation

White Paper: Omni-Channel Automation

eBook: 5 things you should ask your Vendor when thinking about omni-channel

eBook: 5 things you should ask your Vendor when thinking about omni-channel

White Paper: A mobile app does not make you omni-channel

White Paper: A mobile app does not make you omni-channel

eBook: How to achieve success in this mobile-driven retail world

eBook: How to achieve success in this mobile-driven retail world

White Paper: How Data Drives Omni-Channel Success

White Paper: How Data Drives Omni-Channel Success

Retail FAIL of the Month: A National Shoe Store

Retail FAIL of the Month: A National Shoe Store

Retail FAIL of the Month: Electronics Superstore

Retail FAIL of the Month: Electronics Superstore

Retail FAIL of the Month: Photography Specialty Store

Retail FAIL of the Month: Photography Specialty Store

Retail FAIL of the Month: Outdoor Recreation Store

Retail FAIL of the Month: Outdoor Recreation Store

Retail FAIL of the Month: Women’s Apparel Store

Retail FAIL of the Month: Women’s Apparel Store

Retail FAIL of the Month: National Grocery Store

Retail FAIL of the Month: National Grocery Store

Retail FAIL of the Month: Quick Service Restaurant

Retail FAIL of the Month: Quick Service Restaurant

Retail FAIL of the Month: Automotive Dealership

Retail FAIL of the Month: Automotive Dealership

Retail FAIL of the Month: 3rd Party Food Delivery

Retail FAIL of the Month: 3rd Party Food Delivery

Retail FAIL of the Month: Workwear Store

Retail FAIL of the Month: Workwear Store

Contact Us

Phone & Fax

Phone: +1.613.744.8204
Fax: +1.613.523.5533

Email

General Inquiries: info@omnovos.com

Product Inquiries: sales@omnovos.com

Customer Support: support@omnovos.com

Corporate Office

50 Hines Road, Suite 240
Ottawa, ON, Canada, K2K 2M5

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