by Allan Zander | Jul 12, 2018 | Blog
Right out of the gate this is going to be a touchy subject. Questioning the reality of a retailer’s in-store experience versus what the retailer thinks it is can cut close to the bone. After all, if your experience is different from what you perceive (or believe) it...
by Andrew Armstrong | Jun 26, 2018 | Blog
When it comes to new technology, there are two distinct attributes that are always present: a term that almost no one understands, and an implementation path that is even harder to understand. Sound familiar? LOL So, what is it that must occur to better understand and...
by Allan Zander | Jun 12, 2018 | Blog
How do you leverage your CRM? When it comes to modern sales and marketing practices, there is always room for improvement. And starting with the CRM is always the best place to start, but it’s also the hardest. After all, keeping up with the upkeep and maintaining a...
by Andrew Armstrong | May 29, 2018 | Blog
OK, let’s get right to it: the world has been buzzing for far too many months now regarding the supposed magic that is “big data.” It seems like every article I read, every news program I watch, every trade show I attend is nothing but a divine prognostication touting...
by Allan Zander | May 14, 2018 | Blog
For anything IT-related, there seems to be a common perception that the IT department can do anything and everything for anyone, at any time, because IT people know everything. Now, having spent the entirety of my career in IT-related management, I can tell you with...
by Andrew Armstrong | May 1, 2018 | Blog
It seems that personal data is an especially hot topic these days—especially in light of what the world has witnessed with the Facebook fiasco, and more. But in any adverse situation, there’s always a positive outcome: a lesson learned as to how to manage your own...
