by Andrew Armstrong | May 21, 2020 | Blog
Everyone talks a good game when it comes to personalization—unfortunately, for most it means they placed a person’s first name in an email. For the record, that’s not personalization, that’s a mail merge from the 1980s. The real value comes when you can...
by Alanna Leeks | May 13, 2020 | Blog
When it comes to marketing technology, it can either be an amazing business driver or simply a hinderance to the business. It all comes down to one thing: how the technology was chosen. Far too often, the latest tech trends and subsequent point solutions are too easy...
by Andrew Armstrong | May 7, 2020 | Blog
In the world of retail there is a common belief that is ingrained into the psyche of every employee: you learn the most about your customers when they are right there in front of you. And yes, I get it. Having a face-to-face conversation with someone should be a great...
by Andrew Armstrong | May 1, 2020 | Blog
Like bellbottoms, baggy shirts, and the pile of bad 1980s fashion choices at the back of my closet, omnichannel seems to be in line to make its rounds as the next blast from the not-so-distant past. But why? It seems like just yesterday—actually way back in 2017—that...
by Andrew Armstrong | Apr 20, 2020 | Blog
It goes without saying, the “new normal” is anyone’s guess. It doesn’t help when the press can’t seem to keep their stories straight from one day to the next—and I don’t mean that in a “fake news” sense—I simply mean that with the...
by Andrew Armstrong | Apr 9, 2020 | Blog
It goes without saying that we are all living in unprecedented times. From the health of families, to the health of the entire world—everyone has been impacted in ways that we have never before experienced. And far beyond that of physical health, comes the health of...
