by Andrew Armstrong | Dec 17, 2019 | Blog
On just the title alone, I’m sure that any ad agency folks in the reading audience are already polishing their blunt objects and planning an attack on my office as we speak. So may I begin by saying, please read further before you kick the hinges from the doors....
by Andrew Armstrong | Nov 26, 2019 | Blog
If any of you have teenagers, you would think that the entire world communicates only through emojis and Instagram. I swear, my kids have forgotten how to look up. Then again, perhaps we adults are also guilty. I know that, for myself, a part of my average, everyday...
by Allan Zander | Nov 12, 2019 | Blog
This year has been a great year for me: visiting and talking with a number of retailers, in multiple verticals, and around the globe. I’ve made some common observations among those retailers who are making it, those who are seeing their revenue grow profitably, and...
by Andrew Armstrong | Nov 5, 2019 | Blog
If we all collectively chose one theme in today’s world of marketing and customer engagement, it would be simple: it’s data. It literally drives everything everyone does, from the highly sought after need for personalization, to managing logistics, to garnering...
by Andrew Armstrong | Oct 30, 2019 | Blog
It’s easy they said. No problem they said. The number of times I’ve heard promises from vendors that end up falling flat are too many to count. And though I don’t mean this article to be a condemnation of most vendors—honestly, you’ll see where I’m...
by Andrew Armstrong | Oct 8, 2019 | Blog
There is the old adage: If you can’t measure it, you can’t manage it—I couldn’t agree more. There is also an old lyric that states that the road to Three-mile Island was paved with good intentions. The point is, for all the best laid plans most...
