by Andrew Armstrong | Oct 3, 2019 | Blog
There is one simple way to describe modern shopping habits and expectations: I want it—now. So much so that the likes of Amazon have built their entire business model around the idea of instant gratification. Therefore, it’s no surprise that the experience being...
by Andrew Armstrong | Oct 1, 2019 | Blog
So now that I have you all wondering how a pop group from the 1990s could possibly be linked to modern retail engagement strategies, here’s the answer: Tell me what you want, what you really, really want. Ok, all cheesiness aside, that mantra from over two decades ago...
by Andrew Armstrong | Sep 26, 2019 | Blog
If we all collectively chose one theme in today’s world of marketing and customer engagement, it would be simple: it’s data. It literally drives everything everyone does, from the highly sought after need for personalization, to managing logistics, to garnering...
by Andrew Armstrong | Aug 13, 2019 | Blog
In today’s highly competitive retail market, understanding the needs and desires of the customer has never been more important. After all, even the most loyal customers can go rogue when not presented with the experience that they now expect. And with the number of...
by Andrew Armstrong | Jul 23, 2019 | Blog
We need to stop overcomplicating marketing. Engaging our customers in 2019 is a lot simpler than we are all making it out to be. As of 2019, there are over 8,000 MarTech solutions out there claiming to make our lives easier and our marketing more efficient. But, if...
by Andrew Armstrong | Apr 24, 2019 | Blog
I spend a lot of my time talking to retailers. And I spend most of that time having really thoughtful conversations about the state of B2C marketing. One of the topics that seem to come up fairly regularly is around the concept of personalization. There’s a lot of...
