Blog Your Customer is NOT the Only Person in Personalization When it comes to building relationships and connecting with customers the importance of personalization is undeniable. Brands often claim to focus their marketing efforts on their customers, however, all too...
Blog Personalization is about bringing technology, and data, to life Last week I had the pleasure of moderating a panel discussion at the Retail Council of Canada’s virtual STORE conference focused on the value of personalization—specifically on the sub-topics of...
Blog 5 Ways to Build Customer Loyalty Using Personalization Building true customer loyalty should be a goal for every business, but most only do the bare minimum to develop relationships with their customers. Many businesses are missing countless opportunities to...
Blog Loyalty—and the Magic of Rewarding Your Best Customers In business, loyalty can be a tough subject to discuss. That’s because the word is often misinterpreted, or sometimes misconstrued, as a marketing term versus an actual human-centric practice. And yes, there...
Blog How to Stand Out in a World of Stand-Out Experiences One of the best assets I have is the young team that surrounds me. They are a constant reminder that people interact with business—and each other—in very different ways than even just a decade ago. For...
Blog Your Customers Are All Different—so Treat Them as Such Here I go again aging myself … but when I was young, marketing prospects were segmented into personas, and we liked it that way! Then, the automobile replaced the buggy and we sent people to the moon, and we...
